The design «Let’s face it» revolves around connecting elements. On one hand related to the landscape of Switzerland, on the other to being a woman and building our future on the many strong women before us, which is represented here by snippets of a variety of women. The foulard can be used as a scarf, hairband or bag decoration and is intended to bring joy and power into the everyday life of the wearer through its strong colors and playful design. The phrase «A beginning - 50 - without end» in the four national languages indicates the context.